THAT’S SO UNFAIR!
Unfair Magazine has Talent. Unfair Magazine has Taste. Unfair Magazine has Beauty. Unfair Magazine has Style. Unfair Magazine has Wit. When you have it all, you’ve got Unfair Magazine!

CONCEPT
Unfair is about fashion and arts media brand for modern Arab women with high purchasing power
Unfair is both a print & digital media: a free magazine with a prestigious distribution network and a highly qualified and active online community

OBJECTIVES
To build a highly qualified database of “Unfair women” in the Arab world
To attract media buyers by providing maximum and mesurable return on media spending
To drive magazine subscriptions

MISSION
Synergistic content and brand management between the magazine and the website.
Offer unique online content for Arab women with high purchasing power.
Be the best referenced website on fashion and arts for the Arab world.
Generate and maintain high target traffic.